Category: Regeneration

The long empty shop on the corner of the Uxbridge Road and Melbourne Avenue has a sign stuck to it announcing the application for a gambling licence for a Betfred betting shop. Whilst I’m glad this shop will be re-opened does West Ealing really need another betting shop? I can think of at least two between the Lido Junction and Eccleston Road, so why a third?

I guess Betfred have done their research and, at a time when money is very tight, there is a market for people willing to gamble, hope for the best and turn a blind eye to the saying that you never see a poor bookie.

If I had one wish for the newly established West Ealing Centre Neighbourhhod Forum it would be for it to set down tough guidelines for what sort of shops can come to the West Ealing shopping centre. We have enough betting shops and money lending shops in our shopping centre. What we don’t have is low-cost space for new and small local businesses to be given a chance to have a high street presence to see if they can make a go of their business. We need to find ways to give local businesses and entrepreneurs a start in life and low-cost retail space for, say their first year, would be one way of helping them, creating new jobs and keeping money in the local economy. Through running the monthly craft market and annual Arts and Crafts Fair we know there are plenty of local craftspeople and some would jump at the chance to take this next step.

‘Why do people shop in West Ealing?’ is the title of a survey late last year of 400 shoppers carried out by Brunel University on behalf of Ealing Council.  The answer – buying food is the main reason people come to shop in West Ealing, but there’s a good deal more valuable information in the results of this survey than  this one answer.

The final report is 20 pages long but here are some of the key findings from this survey:

What’s good about shopping in West Ealing:

1. Buying food was the main reason for people shopping in West Ealing.

2. Buying specific non-food items came second

3. Eating and socialising ranked third as a reason to come to West Ealing

Overall, West Ealing is liked for its varied, multi-cultural location that is good for food shopping, pubs, eating and socialising.

What needs to be improved about shopping in West
Ealing:
1. Better shop fronts

2. Improved cleanliness

3. Better safety and security

Interestingly, in an entry last December in his shopping blog (www.soultsretailview.co.uk/2010/12),  expert retail analyst Graham Soult sees independent shops as West Ealing’s brightest hope. He writes:

‘Arguably, it’s West Ealing’s independent shops that give it the
brightest hope for the future. Walking through, despite the visible problems,
the area has a cosmopolitan and colourful feel, with ethnic food shops
displaying their wares in the street. The West Ealing weekly farmers’ market
in  Leeland Road – which seemed to be well advertised when I visited – also adds to the area’s reputation as a mecca for foodies, and is apparently its trump card in attracting shoppers from other parts of London.’

WEN has been arguing for some years that West Ealing is a great place for food shopping and that we need to build on this strength as a central part of any plan to regenerate the high street. We’d love to hear your views about our shops.  Use our forum to tell us where locally you like to buy your food, why and what you’d recommend others to try out.

David Highton